What is Outreach?

A.  Outreach is...

A way of conducting business to ensure that underserved individuals and groups throughout the United States and its territories are made aware of, understand, and have a working knowledge of USDA programs and services. Outreach will ensure that these programs and services are equitable and made accessible to all.

B.  Outreach involves...

• Understanding the underserved customers

• Using communication techniques which are most appropriate for the underserved customers

• Earning the trust and acceptance of the underserved customers

• Developing partnerships and working relationships with underserved customers and their community organizations.

C.  Outreach is NOT...

• A new and separate program

• Civil Rights

• A minority program

          < Back to Virginia Outreach Home Page