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Outreach Strategies

A.  Outreach Plan...

Every Service Center maintains an Outreach Plan.  If you have not seen it, track it down and check it out.  A plan is meant to be used as a tool, not just to fulfill a requirement.  You may even need to update many of the items, or show that progress has been made.

B.  Guidance on Conducting Outreach...

The NRCS Social Sciences Institute has many publications that support outreach efforts.  Many of them even describe outreach strategies. 

The People, Partnerships, and Communities series provide guidance to the conservation partnership about how to effectively work with people and communities.  Check out the SSI PPC series at:
http://www.ssi.nrcs.usda.gov/publications/index.html#ppcs

  • PPC 040: Social and Professional Skills to be Effective With Small Farmers

  • PPC 041: Barriers and Strategies for Small Scale Producers

  • PPC 042: Gaining Trust With Small Farmers

  • PPC 044: Social Profile

The Technical Notes and Reports cover social science topics in more depth, with more analysis.  You will find these recommended SSI reports at:
http://www.ssi.nrcs.usda.gov/publications/index.html#techreports

  • T 007: EQIP Funding for Historically Underserved Individuals and Groups

  • T 011: Process for Identifying Limited Resource Farmers and Ranchers

  • T 013: Social Factors Influencing Implementation of Program

  • T 017: Women in Agriculture: Changing Roles and Current Outreach Techniques

  • T 018: Working With Asian and Hispanic Limited Resource Farmers and Ranchers

  • T 019: CORE Conservation Practices: Adoption Barriers Perceived by Small and Limited Resource Farmers

  • T025: Barriers and Strategies Influencing the Adoption of Nutrient Management Practices

There is also a section with marketing tools that may assist you with your outreach efforts in your communities.  A listing a SSI marketing tools are available at:
http://www.ssi.nrcs.usda.gov/publications/index.html#marketing

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